Curating Partnerships To Promote + Grow Your Business
If you're a small business owner or entrepreneur, you probably already have a good handle on your business' strengths and weaknesses.
But when your team is limited to "me, myself, and I", it's easy to waste precious time and resources working to correct weaknesses, rather than focusing on what you're really good at (and probably what you're actually passionate about).
Of course, those weaknesses shouldn't be ignored, so it leaves an entrepreneur with one of two options:
- come up with the capital to outsource those weaknesses to contractors or employees; or
- CURATE A PARTNERSHIP THAT WILL HELP FILL IN THE GAPS!
Those gaps could be as simple as an email list, a product to sell, a specific resource, marketing expertise, operational expertise, or any number of things holding back your business' growth.
Learn how to kickstart your business' goals with just the right partnership.
This course discusses 3 different types of partnerships:
- the cooperative affiliate relationship;
- creating a new business; and
- merging two businesses.
We'll guide you through the process of identifying which partnership type is right for you, finding prospective partners, outlining a proposal, communicating with prospects, and drafting a worry-free partnership agreeement.
Affiliate Partnership
In a cooperative affiliate relationship, a business tries to access a new market by paying another business a commission per sale.
New Businesses Partnership
In a new businesses partnership, each continues to run their own business, but agree to partner on an entirely new venture.
Business Mergers
A merger is the most complicated form of partnership, where two businesses become one, often with one banner absorbing the other.
Course Curriculum
